"She never needed the spotlight—her strength was in seeing potential where others overlooked it. Because of her, I found my voice, my purpose, and the courage to lead in my own way."

SAR Consulting was founded from a place of lived experience—a journey shaped by the responsibilities of caregiving and the pursuit of equity for underserved communities. At its core, SAR was born out of the need for flexibility, compassion, and systems that respond to real-life challenges, particularly for families navigating complex healthcare and educational landscapes.

Exploring the gaps in medical, dental, and educational systems as a caretaker revealed how often our institutions fall short in truly understanding and responding to diverse needs. That experience inspired me to create solutions that are not only strategic but also deeply rooted in empathy and lived insight.

Not only as a woman but as a mother, I know how easy it can be to lose your light while trying to meet the needs of others. The weight of caregiving, decision-making, and advocacy can feel isolating. But with the right support, encouragement, and tools, it’s possible to lead with clarity and purpose. That support helped me stay grounded and ultimately set the spark that ignited this journey.

SAR emerged not just as a business, but as a mission-driven partner for women-led, community-focused organizations. We specialize in supporting small to medium-sized businesses committed to serving youth and women. Through strategic planning, communications, and capacity-building, we help leaders grow sustainably, amplify their impact, and lead with confidence.

My story is a testament to the power of turning personal challenges into collective transformation. At SAR, we believe that when strategy is guided by genuine heart, grounded in lived experience, and fueled by a clear sense of purpose, it has the power to create a world that is truly inclusive, compassionate, and responsive to the needs of all.

Sandra Rossato, MHA

Founder & CEO